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商品編號： 9-701-017 出版日期： 2000/09/08 作者姓名： Ghemawat, Pankaj;Matthews, Jamie L. 商品類別： Other 商品規格： 22p 再版日期： 2004/11/29 地域： 產業： 個案年度： 1986 - 2000
商品敘述：
CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX''s superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.
涵蓋領域：
Business expansion;Cross-cultural management;Demand planning;Global strategy;Industry analysis;International business;IT management;Mergers and acquisitions;Operations strategy;Production;Sourcing
相關資料：
Case Teaching Note, (5-907-410), 10p, by Pankaj Ghemawat
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